Calls for expressions of interest

AO 231264

Support services for the communication and visibility of COLEAD and its programmes – Production of information and communication material Videos and/or audio-visual animations

Post date: 07/03/2023

Please complete the application form below:

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Terms of Reference AO 231264

1. Title of contract

Support services for the communication and visibility of COLEAD and its programmes – Production of information and communication material Videos and/or audio-visual animations.

Ref: COLEAD/AO/231264

2. Location

The necessary interventions may require the provider to travel to countries in Africa, the Caribbean, the Pacific and the European Union.

3. Main object (CPV code)

Agri-food sectors

4. General address of the contracting authority

COLEAD
5 rue de la Corderie
CENTRA 342
94586 RUNGIS Cedex
France

5. Publication of detailed Contract Notice

Internet address of the contracting authority:
https://www.colead.link

6. Procedure

The publication of this Contract Notice launches the first phase of the procedure and is intended to allow candidates to express their interest in bidding. An initial evaluation based on an analysis of the expressions of interest will result in the establishment of a shortlist of candidates deemed suitable to submit tenders.

Stages of the procedure:

Phase 1

  1. Publication of the Contract Notice and submission by candidates of their expression of interest
  2. Establishment of the longlist
  3. Pre-selection based on the application file
  4. Establishment of the shortlist

Phase 2

  1. Launching of the call for tenders (sending of tender documents to short-listed candidates)
  2. Selection based on the files provided by those tendering
  3. Establishment of framework contracts with the selected tenderers

The service providers selected following the consultation will be offered a framework contract, specifying a maximum daily remuneration rate per proposed expert. This rate of remuneration may differ from the financial proposal made by the tenderer.

In general, the services of the successful tenderers may start from the day of the signature of the framework contract. The interventions of the successful tenderers may extend until the full consumption of the budget allocated.

7. Background information

COLEAD

COLEAD is a non-profit interprofessional association created in 1973. Its purpose is to facilitate and implement all actions allowing, directly and/or indirectly, to increase the contribution of the agricultural sector, and horticulture in particular, to the achievement of the Sustainable Development Goals (SDG).

From an operational perspective, COLEAD is organised into several departments corresponding to COLEAD’s internal areas of expertise: Technical Assistance, Training, Research and Innovation Brokerage, Market Insights, Information and Communication, Regulation and Standards, Access to Finance, and Networking and Alliances.

FFM SPS and FFM Plus programmes

Fit For Market SPS: Strengthening sanitary and phytosanitary systems of the ACP horticultural sector

In December 2018, the EC and COLEAD signed a four-year grant contract, “Fit For Market – Strengthening sanitary and phytosanitary systems of the ACP horticultural sector” (FFM SPS), with a total budget of EUR 15 million funded by the European Union (EU) and the Organisation of the ACP States (OACPS) through the 11th European Development Fund (EDF). It is part of the European support to medium and long-term policies aimed at strengthening productive capacities, stimulating innovation and improving the sustainability and competitiveness of the ACP private sector.

The overall objective of this programme is to contribute to poverty reduction, improve food security and safety, and ensure inclusive and sustainable growth by strengthening the ACP agri-food export sector. The specific objective of the programme is to ensure that small ACP producers, farmers’ groups and organisations and MSMEs have access to international and domestic fruit and vegetable markets within a sustainable framework, by helping them to take account of the requirements of these markets, particularly in terms of food safety.

The implementation of this programme aims to build capacity in horticultural safety and plant health both at the level of private sector actors (small producers, farmer groups and organisations, MSMEs, etc.) and at the level of the competent authorities. To this end, COLEAD assists programme beneficiaries in meeting (regulatory) market requirements, including those related to food safety. In addition, COLEAD studies the destination markets for ACP fruit and vegetables, in particular local and regional ACP markets, with a view to gaining a better understanding of their quality and quantity.

Fit For Market Plus: Mitigating the impacts of the COVID-19 pandemic by strengthening the sustainability of the ACP horticultural sector

In November 2021, the EC and COLEAD signed a five-year grant contract, “Fit For Market Plus: Mitigating the impacts of the COVID-19 pandemic by strengthening the sustainability of the ACP horticultural sector”, with a total budget of EUR 25 million financed by the 11th EDF.

Both FFM SPS and FFM+ are part of the intra-ACP cooperation programme between the EU and the Organisation of Africa, Caribbean, and Pacific States (OACPS), formerly ACP Group of States. It is part of European support for medium- and long-term policies aimed at strengthening productive capacities, stimulating innovation, and improving the sustainability and competitiveness of the ACP private sector.

The overall objective of FFM+ is to contribute to poverty reduction and improved food security and nutrition, by supporting the building of a fairer, safer and sustainable agri-food sector in member countries of the OACPS. Despite a disruptive landscape, the first specific objective is to support smallholders, farmer groups and MSMEs to maintain and improve access to national, regional, and international horticultural markets while adapting to changes in the operating environment due to the COVID-19 pandemic. Simultaneously, in a context of accelerated changes and paradigm shift, the second specific objective is to enable smallholders, farmer groups and MSMEs of the horticultural sector to seize new market opportunities through the development and adoption of safe and sustainable practices, skills and technologies.

The expected results of FFM SPS and FFM+ are complementary and integrated into an overall COLEAD implementation framework aimed at building and strengthening capacity at national and regional levels to ensure that effective and efficient national SPS systems are in place for the ACP horticultural industry.

Other programmes managed and implemented by COLEAD (at the time of launching this contract)

As part of the diversification of its funding sources, COLEAD is implementing other national or multinational programmes funded by different donors. Thus, in addition to the FFM Plus and FFM SPS programmes, COLEAD is also currently involved in the implementation of several technical assistance programmes in line with the association’s mission:

  • “Strengthening the Phytosanitary Control and Certification System in Guinea (STDF/PG/498) funded by the Standards and Trade Development Facility (FANDC – STDF).
  • NExT Kenya: Enhancing Kenyan Horticultural Export” (CRIS 414-898) funded by the EU aims to increase the contribution of the Kenyan horticultural sector to household incomes and improve food security, food safety and nutrition by strengthening the resilience, integration and sustainability of the country’s horticultural value chains.
  • “AGRINFO – Towards a fair, healthy and environmentally friendly food system: addressing compliance with EU regulatory and non-regulatory measures” (FOOD 2021/427-777), funded by the EC for a total budget of EUR 7 million. The AGRINFO programme focuses on identifying and monitoring EU policies, regulatory and non-regulatory measures, standards and market trends that have a potential impact on competitiveness, market access and trade dynamics on national, regional, international levels for agricultural operators in partner countries and in the EU.
  • “DEFIA: Support for the agro-ecological transition of the pineapple sector through the implementation of the Programme for the Development of Entrepreneurship in Agricultural Sectors” This programme, financed by ENABEL, aims to enable operators in the pineapple value chain in Benin to begin a gradual transition to agro-ecology, while meeting the requirements of local, regional and international markets.

The list of other programmes/projects is not exhaustive. Indeed, COLEAD is involved in the implementation of several national and regional technical assistance programmes/projects, in partnership with donors working towards inclusive and sustainable agri-food production and trade. Please refer to the COLEAD website to learn more about its interventions.

The Information and Communication Service of COLEAD and its programmes

COLEAD’s expertise in this field lies in global, event, editorial and media communication and in the production of technical supports. In this way, we design, edit and disseminate news, knowledge and know-how. Each medium or action is adapted to the target groups of the organisation and its programmes (private or public sector beneficiaries, members of the association, development practitioners, partners, employees, etc.).

For this purpose, we produce and use videos and audio-visual animations In addition, due to the increasing power and intensity of the visibility of COLEAD and its programmes via social media, and the growing need of the beneficiary partners of COLEAD’s programmes in the audio-visual field, the need for the production and use of specific communication materials in this field has emerged.

Given the diversity and intensity of existing and future needs, our current internal resources are insufficient to meet them. Hence the launch of this call for tenders, which will result in the contracting of service providers specialising in one, several or all of these areas.

8. Market description

Type of contract

This contract concerns the provision of support services for the technical implementation of all of COLEAD’s current and future programmes.

All successful tenderers will be offered a framework contract, which will specify the financial terms.

The objective of this call for tenders is to create a pool of service providers with the required expertise, as described in the Description of interventions, who can be mobilised by the COLEAD technical team. The services will therefore be requested on an as-needed basis and through ordering letters specifying the terms of the services.

As a result of the above-mentioned, it is important to note that within this tender, although signing a framework contract is a pre-requisite to work with COLEAD, it does not guarantee that all service providers will be asked to carry out an assignment.

Overall market objective

This call for tenders is part of the “Support services for the communication and visibility of COLEAD and its programmes”. The overall objective is to provide services for the production of VIDEOS and/or AUDIO-VISUAL ANIMATIONS for information, communication and training.

Within the framework of their mission, the service provider undertakes to defend and never harm the interests of COLEAD and the beneficiaries of its action as well as the funders of the programmes associated with this mission. All materials produced in the context of the assignments arising from the framework contract shall belong to COLEAD.

Description of the interventions

Videos

The services to be provided under this contract include :

  • From pre-production :
    • Conceptualisation, storyboarding, scripting
    • Organisation, exchanges, making appointments for filming purposes
  • From the production :
    • Practiotioners’ coaching
    • Conducting interviews and filming in the European Union or in African, Caribbean and Pacific countries
  • From post-production :
    • Unwrapping
    • Cleaning of sequences (image and sound)
    • Video editing with text animations, computer graphics, effects, transitions, soundtrack and more according to the developed script
    • Subtitles
    • Delivery of video files to COLEAD in ad hoc formats
  • Capacity building in interviewing, filming and editing for ACP beneficiaries or partners.
  • Coaching to COLEAD’s Information and Communication Department and its programmes in this area.

All this is based on a briefing and according to the specific demands and needs of COLEAD and its programmes.

Audio-visual animations

The services to be provided under this contract include :

  • From pre-production :
    • Conceptualisation, storyboarding, scripting
  • From post-production :
    • Design and development of motion design animations with text animations, effects, transitions, soundtrack and more according to the developed script
    • Subtitles
    • Delivery of video files to COLEAD in ad hoc formats
  • Capacity building in the design and development of motion design animations for ACP beneficiaries or partners.
  • Coaching to COLEAD’s Information and Communication Department and its programmes in this area.

All this is based on a briefing and according to the specific demands and needs of COLEAD and its programmes.

Deliverables

The service provider will be required to work on software compatible with that used by COLEAD in order to ensure optimal transmission of projects to the in-house team.

The service provider shall be required to check the quality of the files as well as the proper organisation of the assembly file before delivery so that they can be used by COLEAD and its programmes without any difficulty or concern for rendering according to the media envisaged.

All source files related to the service can be used as deliverables.

COLEAD is the owner of the deliverables produced as part of the services related to this contract. Copyright will be discussed on a case-by-case basis depending on the project.

Means Required

The purpose of this consultation is to select contractors on the basis of their skills and references. Candidates must have the professional experience necessary to perform the tasks specified in the previous point and demonstrate these qualifications by means of the usual references (professional references and/or complete portfolio justifying the quality of the candidates’ deliverables).

Please note that training or coaching references will not be a criterion for the selection of candidates.

9. Budget

The maximum value of this Contract Notice is € 150,000.

10. Provisional timetable

Date of publication of this Contract Notice: 07/03/2023

Deadline for receipt of applications (expressions of interest): 06/04/2023

Deadline for publication of the shortlist: 20/04/2023

Expected date for sending invitations to tenders: 21/04/2023

Deadline for submission of tenders: 22/05/2023

Date of notification to the successful bidders: 27/06/2023

Expected start date of the contract: (from) from the date of signature by the 2 contracting parties

The final schedule will be included in the tender documents.

11. Eligibility

Participation is open, under equal conditions, to all natural persons and legal entities (participating individually or in a consortium of bidders) who are nationals of the ACP and EU States and/or listed in Annex 1 to this document. A consortium may be a permanent group with legal status or an informal group created for the purpose of a specific call for tenders. All the members of a consortium (i.e. the lead partner and all other partners) are jointly and severally liable to the contracting authority.

A check will be carried out to ensure that none of the candidate bidders appears on any of the Financial Sanctions Lists (lists designating persons, groups or entities subject to financial sanctions by the United Nations, the EU and France).

The participation of an ineligible natural person or legal entity will result in the automatic exclusion of the application concerned. If this ineligible person is part of a consortium, the application of the entire consortium will be excluded.

12. Prohibition on pre-selected candidates forming groups

Any tenders received from tenderers allied with firms other than those mentioned in the shortlisted application forms will be excluded from the tender procedure. Shortlisted candidates may neither associate nor conclude mutual subcontracting agreements in the context of the contract in question. No more associations will be allowed after the shortlist has been established.

13. Criteria for selecting applications

Selection criteria relating to the technical and professional capacity of the bidder will be applied to candidates. In the case of an application submitted by a consortium, these criteria will apply to the whole consortium.

These criteria ensure that the candidate (or the consortium as a whole) has sufficient skills and experience to perform the contract.

The correct observance of the instructions for sending the application file will also be considered in the evaluation.

14. Application form

The bidder should indicate an interest in participating in the call for tenders by applying. If the candidate is pre-selected, the name of the structure indicated on the application file will be used in the shortlist. No further changes (name, consortium or other) will be allowed.

The form is available in English and French and should be completed in one of these languages.

It includes the following data:

  1. General information on the applicant
  2. The application file:
    • portfolios in the form of hyperlinks illustrating work and experiences in videos and/or audiovisual animations
    • 1 brief description of the ability to meet the terms of reference of the call for tenders
    • 1 brief description of one or more recent and relevant assignments related to the required means (4000 characters, including spaces)
    • the names of a maximum of 3 professionals who technically meet the expertise requirements and a brief description of their respective skills and experience in relation to the terms of reference
    • One or more coaching or training references in your field of expertise (videos and/or audio-visual animations)

The application must be received by COLEAD no later than Thursday, April 06th, 2023.

15. Communication with COLEAD

If you have any questions regarding this Contract Notice or your application, please email expert@colead.link

Be sure to include Contract Notice reference COLEAD/AO/231264 in the title of your email when communicating with COLEAD.

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